Consumer Behavior in the era of artificial intelligence and information technology, On텽ffline Retailing , SMEs Internationalization
Education
B.A.: Seoul National University, Department of Clothing and Textiles
M.S.: Michigan State University, Department of Human Environment & Design: Merchandising Management
Ph.D: Michigan State University, Department of Human Environment & Design: Merchandising Management
Experience
2019-present Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2012-2019 Associate Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2007- 2011 Assistant Professor
Consumer Sciences: Fashion & Retail Studies
The Ohio State University
2002 - 2007 Assistant Professor
School of Human and Consumer Sciences: Retail Merchandising
Ohio University
Journal Articles
(2023)
Acculturation, religiosity, and
willingness to accept Korean
products among Muslim
consumers: an exploratory study.
Journal of Islamic Marketing.
14,
13
(2023)
구조적 토픽모델링을 활용한 무료형 대규모 다중이용자 온라인
롤플레잉 게임의 소액결제에 대한 이용자 리뷰 분석.
Human Ecology Research.
61,
3
(2023)
무슬림 여성소비자의 내재적․외재적 종교성이 한류참여와
한국화장품 구매의도에 미치는 영향과 연령의 조절효과:
인도네시아, 말레이시아를 중심으로.
소비문화연구.
26,
4
(2023)
전기차에 대한 소비자 인식 연구: 구조적 토픽모델(STM)을 중심으로.
소비자학연구.
34,
3
(2023)
Cross-national consumer research using structural topic modelling: Consumers' approach-avoidance behaviours.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES.
47,
5
(2023)
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
35,
1
(2022)
Consumers’ Perceived Benefits and Costs
for Amazon Go Based on Social Media Data
Using Text Mining.
Lecture Notes in Computer Science.
13520,
(2020)
삼성헬스 사용자의 혜택 및 비용에 대한 연구: 앱 리뷰와 소셜 미디어 데이터를 중심으로.
Family and Environment Research.
58,
4
(2020)
Business implications for korean products entering multicultural malaysian market.
Polish Journal of Management Studies.
22,
2
(2020)
Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media.
SUSTAINABILITY.
12,
15
(2020)
Examining Feedback of Apple Watch Users in Korea Using Textmining Analysis..
International Conference Proceedings on Intelligent Human Systems Integration.
1131,
1
(2019)
의미연결망분석을 통한 스마트워치 사용자의 지각된 혜택과 비용에 대한 연구: 애플워치를 중심으로.
소비자학연구.
30,
6
(2019)
Impact of External Knowledge Inflow on Product and Process Innovation of Korean SMEs: Absorptive Capacity as a Mediator.
CLOTHING AND TEXTILES RESEARCH JOURNAL.
37,
4
(2019)
이성적 인지양식과 소비자정보 리터러시가 소비자정보혼란과 소비자선택혼란에 미치는 효과에 관한 연구: 20-30대 소비자를 중심으로.
소비문화연구.
22,
2
(2019)
NIE-based SME brand building in foreign markets: an exploratory study.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT.
28,
1
(2019)
Relationships Between the Capabilities and Export Performance of Korean Clothing and Textiles SMEs and the Moderating Effects of Export Mode on These Relationships.
CLOTHING AND TEXTILES RESEARCH JOURNAL.
37,
1
(2019)
What drives consumers to certain retailers for organic food purchase: The role of fit for consumers' retail store preference.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
47,
1
(2019)
텍스트 마이닝 기법을 이용한 모바일 간편결제 서비스에 대한 소비자 반응 분석: 삼성페이를 중심으로.
디지털융복합연구.
17,
1
(2018)
중국 노인 소비자의 소비자역량에 관한 실증연구.
Family and Environment Research.
56,
6
(2018)
Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction.
무역학회지.
43,
5
Publications
(2015)
브랜드, 세계를 삼키다: 작지만 강한 한국 중소기업의 성공 DNA.
이담북스.
Co-author
Honors / Awards
Best Paper Award, “Chung, J., Oh J.S., & Jeong S.W. (2018). Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction, Korea Trade Research Journal, 43(5), 203-233.” at the 2019 Spring Conference of Korea Trade Research Association, Trade Tower, Seoul, Korea, April 21, 2019.
Best Poster Award, “Lee, Y.L. & Chung. J. The Influence of Consumer Cognitive Styles on Consumer Confusion” at the 2018 Fall Conference of Korean Home Economics Association at Korea National Open University, Seoul, Korea, October, 28, 2018.
Book Prize, “Sejong Doseo in 2016” for Jin, B., Chung, J., Jeong, S. and Yang, H. (2015). Brands Rule the World: Unlocking the DNA of Successful Korean SMEs in the Global Marketplaces, Yeedam Books, Seoul, South Korea.
Best Reviewer of the Year Award of 2008 Managing Service Quality Journal at the “BQUISS-11 Symposium (Quality in Services Symposium), Wolfsburg Germany, June 2009.
Best Paper Award, “Japanese Retail-Buyer Supplier Relationships: Does Performance Matter?” at the Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference, Columbus, Ohio, November 2003.
2001 Highly Commended Award by Literati Club for “A Model of Behavioral Intention to Buy Domestic versus Imported Products in a Confucian Culture,” Marketing Intelligence & Planning, Vol. 18 (5), 281-291, 2000.
Nominated for Best Paper Award, “Modeling the Differential Effects of Brand and Country-of-Manufacture on Korean Consumers’ Intention to Buy Hybrid Products,” Academy of Marketing Science-American Collegiate Retailing Association Conference, Columbus, Ohio, November 2000.